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Matt Butler: Turning An Award Winning Invention Into A Business
How did this Air Force officer invent a product and get it into stores across the country, all while still serving?
Matt Butler is an active duty Air Force officer who invented the game, Rollors. He dreamed up the idea while on a deployment to Afghanistan. His invention is now in thousands of stores across the country, has been featured as "Best Gear for 2014" by Men's Journal, and has won several product and toy awards. In this interview, we talk about all the struggles he faced, from patenting the idea to getting it on the shelves.
The Right Kind Of Hard Work
Are you actually working toward your goals, or going in the wrong direction?
I’ve interviewed dozens of veterans on what it takes to be successful. One of the things I’ve learned is that there is a fine line between taking the right path versus the wrong path. People seem
to think all it takes is hard work. Hard work in the wrong direction is utterly useless. Other people seem to think that it’s just luck. I’ve never talked to a successful veteran who “got lucky.”
Instead, they took consistent action in the direction of their goals.